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RUBEN LICERA JR. is the CEO and Founder of ESTRAT Media Global, one of the fastest growing digital marketing company based in Cebu, Philippines, which focuses on content marketing, search engine optimisation and social media marketing.  He is a life coach, a productivity aficionado and a leadership trainer and mentor.

Ka RUBEN, as his intimates call him, continues to inspire his community of servant leaders by sharing his passions.



Passion to Profit

What’s your passion? What ticks you? You might have known it already, but can it sustain you? My goal is to enlighten you of your true WHY and help you create model where you become more than sustainable financially while helping others. I love community work, but can your current status sustain it? I did, so can others too.

Startup and Virtualpreneurship

A late bloomer in entrepreneurship, Ruben started his business with Php 20,000.00 in 2010 and has able to grow it as a seven figure business with 3 profit centers manned by 12-fulltime employees and catering to more than a dozen clients in 6 continents. And he is working almost 2-hours per day. His office? Anywhere (with internet).

Youth Servant Leadership

Leaders may be born, but effective leaders are breed. Ruben's leadership and management skills were honed while serving as community servant leader of religious and grassroots organizations. His latest community work is involved with activating the Google Developers Group community in Cebu, Philippines where he was recognized as one of the most active community manager,  and for initiating Google Mapping efforts in relations to Supertyphoon Haiyan and the Cebu-Bohol Earthquake.

Purposeful and Profitable Blogging

Ruben started from scratch when he began bloggin in 2004. He constantly failed in blogging, until in 2010, he discovered a simple strategy on how to make his passion be the root of his profitable blogging career. Ruben Licera has powered his blogs to become attraction tools to prospect clients by using this 8-Step ProBlogging Success Strategy. He has not only received awards for blogging, Ruben is also considered as a thought leader in the Philippines.

Effective Digital Marketing for Businesses

While others just show you the basics, we take you by the hand and assist you in ensuring that we both understand our ROI metrics. More than learning what it is and what strategies are to be implemented, every business owner is interested in getting sales and leads in the shortest time possible.

Personal Wealth and Financial Management

Ruben Licera was dead broke at 30, and he can understand the dilemma of having a high-paying job but no savings or income. Much more, on the same year he was fatally hospitalised twice. With the help of the right mentors, Ruben Licera continues to build his wealth,  reach his dreams and LIVE THE GREAT LIFE.



Kuya Ruben establishes this kind of connection to his audiences that really makes them attended or dive into the topic. Not just because he’s an amazing speaker but the way he makes connection or relationship with his audiences and relates to it to reach a deeper understanding about life’s principles. Not just in life but also in working efficiently and effectively that helps improves work relationship and work ethics. He teaches a deeper type of commitment which would challenge his audiences in their own understanding about it which would likely lead to improvements in many aspects.

Kuya Ruben’s passion inspires people to not just do things they’re used to but things that would make them more in their career and life.

Positive Testimonial for Ruben Licera from John Rey Bercero

Kuya Ruben Licera, is one of the leaders I look up to. He has been the model in every aspect of life whether in marketing, financial, life principles, life strategies, focus, commitment, and productivity. He made an impact on my life and opened my mind on how to be effective in everything that I do. Yes, anyone can talk and speak like him, but not anyone can speak and inspire his followers.

Fraulein Enriquez Testimonial for Ruben Licera as a Speaker

Ka Ruben as a passionate public speaker who can influence and inspire his listeners. He speaks his thoughts very well which moves the audience and effectively impacts them too. He is organized and you would enjoy the talk without even knowing it because of his humor. He can keep the audiences active and involved too. He speaks of things he is very knowledgeable about, his passion, and his experiences which all the more make him an effective speaker.

Good Reviews about Ruben Licera from Armil Velos

I have attended several events and heard many speakers. But Ruben is exceptional. He used a variety of techniques that kept the audience engaged while providing helpful tools to impact their professional lives. The message he delivers is not only thought-provoking, it is also action-oriented and one that will make positive difference. Also, I highly recommend Ruben without hesitation. After seeing how he honed his message to relate to a specific group.

Ruben Licera thrives on building relationships, take great pride in the company we keep,  and leave an insightful and moving experience, every time!



Neil Montesclaros Testimonial to Ruben Licera

It’s easy to work with Ruben. His humility, cheerfulness and positive outlook is an asset.

You can never go wrong partnering with someone who is enthusiastic to learn; it means quality always goes up.

ESTRAT Media Testimonial from Rendard Troy Aprovechado

Kuya Ruben expounded my knowledge in digital marketing. He knows the in and outs of trends and using the right tools for an online business, also using the tools effectively and efficiently. He relates to his audience’s type of business and then manages to pick the right path of growth for the business. His knowledge and skills in this line of business is a top-notch.

Ruben Licera Jr Positive Testimonial for Merzci Pasalubong

Ruben and his team, will make your work much easier especially when you don’t have an idea about Digital and Social Media marketing. You tell them what you want and they will execute it with creativity and class. He and his team offers service beyond expectation.

Good Review and Testimonial for Ruben Licera Carlo Suarez

Highly professional digital and social media guru. Good quality of work and highly recommended. He was able to grow my Facebook page by 500% in the first month.