When asked about digital marketing, what comes to your mind first?
Many would pick search engine optimization as their first priority for their digital marketing strategies. They are not wrong, but when it comes to generating organic traffic and search results, a website that is shifted into providing quality and authoritative content would fare better than one that heavily relies on on-site optimizations and the like.
Keyword Stuffing. Image Courtesy of increasemyonlinebusiness.com
Keyword stuffing is a thing of the past. Now, people want geniune information that can make them press that call to action button. They want content that will urge them to share it to others – content that will leave a lasting impression on them to which they can use it as reference in the future. These are authoritative content and you will want to deliver that to them.
Now here’s the big question that many of you would like to know the answer – How can you determine an authoritative content?
A Different Perspective
A content can’t be deemed authoritative just because it was the first to talk about a new trend or happening. It can be considered authoritative, despite being a revision, when the creator tackles the said subject in another light. If you can view that particular topic from a different point of view and write the necessary information that supports it, then that in itself is authoritative content.
Experience and a deep understanding of their field of expertise – that’s what every business owner should have to be able to write something with authority. Not only will you be able to create quality content, you will also be able to provide your own outlook on subjects that pertain to your industry and give it your very own flavor.
Easy to Understand
An authoritative content doesn’t have to be full of jargon and technicalities. It shouldn’t be filled with terms your viewers will need a dictionary to understand. Complexity is the first sign that you haven’t fully understood your stuff and you need to resort to using those technical words to send your message.
If you truly understand what you are talking about, then you should be able to provide a much simpler rendition of it for your viewers to easily grasp the knowledge of it. Remember that you’re making content because you want your viewers to comprehend something and make it stick into their heads and not because you want to flaunt your range in vocabulary.
Attention to Detail
Why do people read content? Because they are looking for information that can help them accomplish the things that they need to get done. However, we are sometimes so engrossed in giving them the answer that we fail to provide the other details for it. So while the importance of simplicity is imperative in an authoritative content, a detailed walkthrough up until its conclusion should be able to provide all the answers that your readers need.
Your content remains an idea that you conjured until it comes to the point that it has proved something. Once your readers determine that this idea of yours can be applied to their situation or something that they are familiar with, then that content of yours will gain authority.
An authoritative content is validated by the previous practices made by other experts or the ideals that they believe in, and when you add them as references, then that makes your content all the more credible as a source of information.
Does it Reach the Right People?
Finally, the reason why you’re making an authoritative content is because you want to provide a solution for a problem that your readers face. People don’t go out of their way to read content just for the heck of it. They are looking for the answers to their problem and if they checked out your website, then that means they think you have the solution.
Now, the question is, did you make that content for your target audience? Creating a good DIY content for carpet cleaning is perfect when you’re in the home cleaning service, but not when you’re a Digital Marketing company. If you fail to determine which category your content should fall in, then it would fail its purpose as an authoritative content as well.
Put your authoritative content on the right places, where they can be seen by the right audiences. There are many ways for you to do that, like guest blogging for example.
Boosting Your Online Authority
Organic search traffic aren’t the only ones you are drawing into your website with authoritative content. Successfully employing it will earn you more credibility and will brand your website as to go-to site for this particular niche. And as you build your online authority, your online following will only grow in number.