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Facebook Engagement

15 Effective Facebook Engagement Strategies That You Should Do For Your Business

Social media specifically Facebook, has already become a powerful business tool on the hindsight. It creates engagement between businesses and their target market. On the contrary, if the engagement is not carefully strategized, it will not yield efficient returns and eventually results will not be as what has been expected.

Here are a few effective Facebook engagement strategies that can be helpful for your businesses:

1.) Ask Questions

Image source: www.kaboompics.com/one_foto/896/young-woman-thinking-with-pen-while-working-studying-at-her-desk

I find this a very basic strategy to initiate engagement. Asking a question is simple but asking a thought-provoking question is another story. You want to steer in your audiences’ direction to you to create a more intimate relationship. By doing so, you can offer a valuable awareness to your audiences’ interests

2.) Make use of Images

Image source: www.pixabay.com/en/photography-polaroid-photo-analog-595477/

It is said that a picture paints a thousand words. Well, it’s more than that when it comes to social media. People are more responsive to visual content. Considering that your audience is more likely interested to see a visual image of what you want to imply than just series of words, makes it more effective for them to engage in such post.

3.) Good Timing

Image Source: www.pexels.com/photo/fashion-person-woman-hand-4956/

When to publish your post is also considered critical in increasing your engagement. Posting during business hours when majority of your audiences are at work is not an ideal time to post let alone during sleeping hours.

During lunch breaks or after office hours are the most common time frames when there are a lot of traffic in social media so this can also be considered as a good timing. On the other hand, during these times as well that new posts are published that would be an ineffective competition for you. People who are occupied with uploading their own post are less likely interested in engaging with other posts. That is why it is necessary to run some tests to determine a time pattern when your audiences are more likely responsive to your engagement than generating their own posts.

4.) How Often?

You can be overwhelmed of the burst of great ideas sometimes that you’d like to instantly publish it as soon as it comes to mind. You get too excited to share that you have already overlooked that a post was just published a few minutes ago and it hasn’t even reached 10 likes or shares yet. Hold your horses; allow a post to breathe for it to reach at least your basic target.

According to a research by Buddy Media, pages that posted one or two times per day receives 40% higher user engagement compared to pages that had more than 3 posts per day.

This only shows that your audiences would be more interested or would be more eager for your next post if you make them to feel that they have “missed you”. Quality over quantity.

5.) Audience Collaboration

Image Source: www.librestock.com

Your audience would likely be more engaged if you also allow them to contribute. Rather than answering all the questions yourself, you can let your audiences contribute answers, tips, insights and etc. to other people in your page. This will make them feel that they are valued and that their opinions and insights are being taken into of importance.

6.) Reduce the blabber

We sometimes bombard our audience with too many words thinking that it will be more convenient for them to access the information right away. When in fact we just want to avoid responding to frequently asked questions or inquiries that would prompt us from time to time. What we don’t realize is a concept that we call “Less is more”. It doesn’t necessarily mean we provide them with lacking information on a post; instead we pique their interest by just a few attention-grabbing phrases.

7.) Call to Action

Image Source: www.Firespring.org

If you’re target is to have more engagement, simple but powerful phrases such as: “like this post if ____” or “comment if you agree” or “share to ______”. Those are a just a few psychological nudges that would help you to stir in your audience in a way you want them to respond.

Make it a habit to end your post by leaving a nudge. It will serve as a tickling reminder for them to somehow respond and engage more.

8.) Initiate Games, Trivia, and Contests

Image Source: www.pixabay.com/en/children-win-success-video-game-593313/

What’s easier method to increase your engagement than initiating a fun interactive activity? Posting Trivia could easily capture your audiences’ attention especially if it’s something out of this world. Initiating games and contests would lead them visiting your page more often especially if there are prizes to look forward to. No one says no to fun. However just keep in mind to still be consistent with your brand and to not deviate further away.

9.) Facebook Ads Campaign

Image Source: www.liftlikes.com/reasons-boosting-post-facebook-good-idea/

Although boosting a post may cost you, this is actually effective in promoting your posts by getting greater reach. With this method, you have the power to choose a certain demographic making it efficient and effective at the same time because you are able to reach a more specific set of target audiences.

10.) Use simple words.

Image Source: www.pinterest.com/pin/73957618851193279/

There’s no use putting up a lot of effort to make your posts sound “intelligent”. Don’t get me wrong, it doesn’t mean that your audience is not smart enough to comprehend but using too much flowery words or JARGONS can cause your audience to lose interest. Sometimes it’s much easier to grab their attention by just simply using common but powerful words, not riddles that they need to decipher.

11.) Maximize Facebook Video

Image Source: www.pixabay.com/en/twitter-facebook-together-292994/

People would prefer to watch a video if once they click on the play button,  it will play right then and there rather than directing them to another website. So instead of uploading your videos on YouTube and posting a link, it’s much better to upload it on Facebook directly. Saves you time and it is more convenient for your audience.

12.) Recognize your Fans

Image Source: www.stocksnap.io/photo/V9I54PFT7O

Your followers or fans feel more value if you give them a shout-out. Launch promotions that would have them tag you and in return, recognize them by acknowledging their posts or sharing their posts to your page as well.

 13.) Use Hashtags

Image Source: www.blog.hubspot.com/marketing/hashtags-twitter-facebook-instagram

Facebook has already adapted the use of hashtags. Some may underestimate its power but by using hashtags along with your posts promotes awareness to your brand and campaign to a wider reach. At the same time it would be easier for you to monitor your campaigns especially if you are running a promotion. Just make sure that on using hashtags, use simple words, catchy and unique phrases, and short that it’ll be easier for your audience to remember.

 14.) Content Transparency and of Value

Image Source: www.contently.com/topic/transparency/

Sharing information without reservations and that are transparent is essential in building trust and loyalty between you and your audience. These are contents that you share without holding back.

You can share useful tips, tutorials, life hacks or inspirational stories that you think your audience can benefit in the long run.

Although we want to keep a fun, interactive and light atmosphere, it is also imperative that we want to provide services that are valuable and something that our audience will appreciate.

 15.) Be RESPONSIVE!

Image Source: www.adventintegrated.com

Being effective with these strategies doesn’t end once a post is already published and updated. It is actually how responsive we are with our audience. Answering to their inquiries is just basic. It is actually making a human connection by applying emotions with our responses even if we’re only at the other side of the screen.

Every business may have different approach and techniques to gain customers and/or clients. What social media particularly Facebook can do is to act as a channel and at the same time, amplifier for these businesses to reach out to the world without being left out from the advances of technology and manner of approach. 

Benefits of ASEAN to SMALL and MEDIUM Businesses

Social Good events attract social good inclined bloggers. This roadshow is one of those.

March 3 was another special day for me. It was one  of those few moments that I get to meet real social good bloggers. MomBlogger (Noemi Dado) is one of those who had inspired me to blog for social good which started way back 2008. Our first encounter was a quick meet and greet during the 2010’s iBlogPH Summit organized annually by Ms. Janette Toral.

From time to time, we get to encounter and discuss social good stuff (insert Tonyo Cruz and Ka Bino Guerrero).

This time we both met again  for ASEAN – Presidential Communications Operations Office (PCOO) Roadshow at the Cebu GrandCon. Noemi is part of the National Organizing Council  for the ASEAN 2017 Summit.

What interested me and my team to come into the event is the fact that we are currently working on projects with our counterparts in Malaysia. Aside from the ASEAN one-visa policy, that allows any ASEAN netizen to stay and travel in any ASEAN-member country from 14 days (2 weeks) to 30 Days (4 weeks), without any country visa but only your country passport, I want to get more facts on what other benefits can ASEAN small and medium enterprises (SME’s) as ASEAN comes full circlwe

It was an interesting morning of great resource for private and public sector. Here are some of the events that happened that day as I have tracked and posted via Telegram.

I enen took note of an event the Vice President is doing that same time

Official invites for this event came from  our partner #AngBagongPIA Philippine Information Agency. =)

 

 

 

That morning, not a single discussion or fora about ASEAN was staged. Good thing that during my quick chat with ASEAN consultant and Blogwatch blogger Noemi, I was able to get insights on how ASEAN can benefit netizens and businesses.

For this blog post, I intend to dig some facts about ASEAN and give some light and insights on what ASEAN can bring to the SMEs which comprises 96%$ of the market.

 I. What is ASEAN

Image Source: www.diplomaticourier.com

The Association of South East Asian Nations (ASEAN) is a close knit community established between few countries in the Asian region for better mutual co-operation in social and commercial way of life. http://aseanup.com/benefits-asean-economic-community-aec/ 

ASEAN is a 10-member international body that represents more than 600 million people living in the region. It was established in Bangkok in 1967 by the pioneering countries such as Thailand, Indonesia, Malaysia, Philippines and Singapore. Eventually, it has been joined by Brunei, Laos, Vietnam, Myanmar and Cambodia. Today, ASEAN provide great opportunities for business investors and promises to deliver to their expectations.

II. The ASEAN market

Image Source: www.customsnews.vn

ASEAN region which has been solely dependent on export for their growth over the past is now trying to rebalance their economies with the help of local demand as part of an intentionally planned move in their business development in Asia and other regions and growth strategies. Without a doubt, most of the ASEAN economies are showing remarkable growth and the investment projections appear to be strong.

With a collective GDP of $2.4 trillion as of 2013, ASEAN is projected to be the fourth largest economy by the year 2050. ASEAN is home to more than 600 million people and with its labor force and consistent productivity improvements can drive the GDP to higher levels. ASEAN labor power is the third largest in the world after China and India.

In terms of consumer sector in ASEAN, according to Thailand’s statistics, it has increased over the years. It is now known to be a consumer demand hub. The region has 67 million households which are part of the consuming class, which is expected to double by 2025, making ASEAN one of the biggest consumer market for the businesses globally. The cities in the region are booming and more than 22 percent of the total population resided in the cities. The urbanization is on the rise and urban population accounts for more than 54 percent of the total GDP. It is expected that further 54 million habitants will join the cities by 2025 and will ultimately boost the GDP.

ASEAN at present is a trade focused block and it is anticipated that the thrust will continue in the coming decades ahead, with the rich supplies of resources and well-established industrial base which would be further improved by Asean Economic Community. With the promise of a single production podium and an integrated market, the drive for intra and inter-ASEAN trade will get a thrust and will hold the key for future.

Marking a major milestone in the regional economic integration agenda, the ASEAN Economic Community (AEC) was officially launched on 31 December 2015 to create a single market to enable an easier movement of goods, services, investment, capital and people across the region. The formal establishment of the AEC does not point to an end of the efforts in achieving further integration among the AEC countries, be it economic, political and socio-cultural. The AEC Blueprint 2025 was adopted by ASEAN leaders in November 2015, providing the broad directions through strategic measures in five areas for the AEC from 2016 to 2025. Under the AEC framework, the more developed ASEAN members, namely, Singapore, Thailand, Indonesia, Brunei, Indonesia, Malaysia and the Philippines, had basically achieved zero tariffs as of the end of 2015, with the remaining four, namely Cambodia, Laos, Myanmar and Vietnam (ASEAN-CLMV), given more flexibility in lowering import duties until 2018.

III. The Advantages of ASEAN integration to small and medium businesses

Image Source: asiancorrespondent.com

The ASEAN Economic Community (AEC) seeks to establish a bigger market and freer flow of goods, services and capital services among the ten ASEAN nations through the unification of economic policies including removing tariffs with very few exceptions, and harmonizing regulatory requirements to facilitate the flow of goods, service and investments, among others. According to an article courtesy of PhilStar, ASEAN StanChart chief executive officer Lim Cheng Teck said that AEC will help the region “create more jobs, attract foreign investments, increase cross-border trade, grow wealth and improve the lives of its citizens.”

The ASEAN leaders have recognized SME development as a vital element for the AEC to be a competitive and equitable economic region. In 2011, the ASEAN and East Asia Summits emphasized the role of SMEs as vehicles for accelerating intraregional trade, rebalancing the economies toward domestic and regional demand, and promoting inclusive growth in Asia. That is why ASEAN has formulated SME-specific policies. In 2004, ASEAN drew up the “ASEAN Policy Blueprint for SME Development 2004–2014.” The blueprint aims to facilitate the emergence of an ASEAN SME sector that is entrepreneurial, innovative, outward-looking, competitive and resilient. It contains work plans, policy measures, and indicative outputs. AEC was never meant to benefit only the big guys. Small and medium enterprises (SMEs) will benefit from this integration for it will provide an opportunity to grow. SMEs will not remain stagnant in terms of productivity and employment absorption.This intergtaion allows businesses and people move with ease across borders and generates growth and prosperity. As mentioned, SMEs are seen as having significant potential to contribute to regional development through participation in international production networks, or global value chains. Greater participation of SMEs in production networks through closer linkages with multinational corporations (MNCs) is viewed as a potent means of accelerating SME upgrading in such areas as productivity, technology, and managerial knowhow.

SMEs represent 99.6 percent of the operating business enterprises in Philippines, generating up to 32 percent of the country’s Gross Domestic Product. This highlights the role that they play in providing jobs for the local and regional workforce, which translates to more income for their own businesses and local economies. “The ASEAN integration urges SMEs to level up and adapt to changes, as the demand increases for higher quality of products and regional competition becomes stiffer,” says PLDT First Vice President and Head of SME Business Kat Luna-Abelarde. “The diversity, however, will provide them the freedom and creativity to develop new products and services that can potentially spur economic growth within their local economies and the ASEAN economy as a whole.”

Regional Director Leon M. Dacanay, Jr.  of the NEDA Regional Office (NRO) 10 said that the country’s MSMEs are seen to benefit more from AEC given the bigger market of more than 600 million consumers, improved technology sharing, and stronger interdependence among SMEs in the region. All these will result to greater efficiency, higher productivity, and ultimately higher incomes of SMEs, he concluded.

IV. Conclusion

On the onset of the Asean Economic Community (AEC), SMEs must find proper positioning in a more closely integrated regional economy, with all its peculiar opportunities and challenges. Widening and strengthening the SME sector is key to overcoming the Philippines’ long-standing lack of inclusive economic growth. Through AEC, it will generate more job employment. SMEs can take advantage of the ASEAN integration by thinking global or how to export, trade and do business in other ASEAN countries or how to expand in Asia.

More stable SMEs ready to expand their horizons would do well to invest time and effort to study the particular documentary procedures and requirements for taking advantage of trade and investment concessions under the AEC. The Department of Trade and Industry conducts seminars on these all around the country through their Doing Business in Free Trade Areas program, targeting particularly the SMEs. These have already helped boost the level of utilization and availment by Philippine firms of trading privileges under our various free trade agreements, including the AEC. SMEs can take advantage of the ASEAN integration by thinking global or how to export, trade and do business in other ASEAN countries or how to expand in Asia. Widening and strengthening the SME sector is key to overcoming the Philippines’ long-standing lack of inclusive economic growth. Through AEC, it will generate more job employment. SMEs can take advantage of the ASEAN integration by thinking global or how to export, trade and do business in other ASEAN countries or how to expand in Asia.

More stable SMEs ready to expand their horizons would do well to invest time and effort to study the particular documentary procedures and requirements for taking advantage of trade and investment concessions under the AEC. The Department of Trade and Industry conducts seminars on these all around the country through their Doing Business in Free Trade Areas program, targeting particularly the SMEs. These have already helped boost the level of utilization and availment by Philippine firms of trading privileges under our various free trade agreements, including the AEC.

 

References: PIA, PCOO
video marketing campaign

Social Media Marketing for Video Marketing Campaign

Video marketing campaign is now easier and less expensive through social media sites. Add to that the fact that people are now spending more time watching videos on mobile than watching TV, according to John Koetsier, Mobile Economist at Tune.

Social Media sites have different style, approach and policies. These are not restrictions, but are challenges that stir more our creativity.

You may master running a video marketing campaign on a particular site. Or, you may upload coherent videos in different social media sites.

In this article, you will find out how you could maximize social media sites in general.

 1.) Determine a Specific Goal per video

video marketing campaign

Image Source: www.webvideomarketingportugal.com/mobile-video-viewing-on-the-rise/

There are already too many videos in social media sites that they seem all the same. But, people will get hooked if they will feel like the video was made especially for them or that it is their story that you are telling them. You can do this if you will be able to determine a specific set of people who will be able to relate to your video.

In an interview, Owen Hemsath advised that the videos can focus on catering a specific audience and one call-to-action per video. You can create one set of videos that will aim to increase your subscribers and another set of videos that will aim to boost your sales. In this way, your audience will not be confused or get overwhelmed by too many hyperlinks.

You can also refer to your analytics to determine if you are reaching your target audience and how your audience responds to your video post.

 2.) Make the First Glimpse Count

video marketing campaign

Image Source: www.slashgear.com

Due to the fast pace environment and information overload, people now tend to skim their Newsfeeds and only get a glimpse of the thumbnails or the first frames of the videos when auto played.

Your video should stir interest or intrigue in the first seconds before they could hit the stop button. You could also state your call-to-action in the first frames.

Since the Auto play feature is usually on mute, it is ideal that you add subtitles that they may still follow the flow of your story. You may also display the key words on the screen.

If the auto play feature is turned off, you can make them stop from scrolling in their Newsfeeds by having an eye-catching thumbnail of your video. The thumbnail may present a peek from your video like a picture of a mini black hole, advised by Andre Oentoro, founder of BreadnBeyond. He also advised that a thumbnail could be a picture of an authority figure.

You can also add a logo in the thumbnail that viewers will immediately identify your company, especially when you already have created a loyal audience.

3.) Consider the Video Length Limit as a Challenge

video marketing campaign

Image Source: www.community.eu.playstation.com

Many of the most popular social media platforms set maximum video length limit. Like for example, in Twitter, users can only post videos with a maximum of two minutes and twenty seconds.

When your video exceeds the maximum video length limit, you can embed your YouTube link in your twitter post or in other platforms. You can also create a teaser for the long video while adding the link to the longer version of the video.

Consider the video length limit as a challenge that will stir up your creativity. The most important thing still is that you are able to convey your message regardless of its duration.

4.) Make it SEO-Friendly

video marketing campaign

Image Source: www.b6g.net

Most social media platforms are now equipped with their own search engine. Hence, your title, descriptions and tags of your video should be properly indicted and SEO-Friendly.

Avoid tag stuffing and using of misleading metadata like on YouTube, where adding a subject that is irrelevant to your video may not be displayed in the search results.

Monitoring the trending topics or hashtags also let you know how your target audience can find you. May be you can find a way for your brand to be relevant to the trending topic. Be careful though when doing this, especially on the topics about religion and politics.

5.) Upload Native Videos as an Advantage

video marketing campaign

Image Source: www.hc.weebly.com

Native videos refer to the videos that have been directly uploaded to a particular platform. The advantage of these native video is that you will be able to maximize the special feature of a platform like auto play. Based on the article of Jon Mowat, these videos have a higher likelihood to appear in the search page results because they are prioritized in platforms where they have been uploaded directly.

There are social media tools which can help you organize your video posting. You could still make sure that while you maximize the special features of each platform, your video posts are still coherent in different platforms.

6.) Live Video Broadcast your Events Marketing

video marketing campaign

Image Source: www.tubularinsights.com/video/live-streaming/

Live Video Streaming Feature is now the latest trending feature of most Social Media Sites. This feature is less expensive compared to pre-recorded videos, according to writer, Martin Jones in his article. He suggests that live video streaming could cover your event marketing like grand opening or unveiling of your new product.

Through live video streaming, you could also show them a glimpse of how you process your products or other location in your office that might interest them.  People will be able to see how authentic your brand is.

7.) Set up a Paid Video Campaign

 

video marketing campaign

Image Source: www.audienceops.com/how-to-use-paid-ad-campaigns-in-your-blogging-strategy/

Paid Video Campaign allows you to reach more audience, especially when your reach no longer increases because it has become limited to the number of people who have already searched you in Facebook, according to Andrew Tate. But, this can also happen in other social media sites.

In most social media sites, you can define the specific audience you want your paid video campaign to reach. In Facebook, they may be able to identify if a user fits the demographics you define based on interest, location and purchasing behavior.

Effective Video Marketing Campaign

Trends and Tips for an Effective Video Marketing Campaign in 2017

Digital Marketing in 2016 has been effective when it comes to initiating new trends. That we think would be extensive by 2017.

It’s already the last quarter of 2016 and in groundwork of what’s coming up with Video Marketing in 2017, we’ve collated some trends and tips for you to have an Effective Video Marketing Campaign by 2017.

Trends by 2017

Age of Virtual Reality

Effective Video Marketing Campaign

Image Source: www.digitalphotopro.com/technique/software-technique/53736/

As you may have noticed Live Videos in Facebook and Video marketing has been the fad for the year 2016, and experts are expecting the craze with Virtual Reality in the marketing industry, and will be a necessity by the year 2017. Though we can’t really imagine how this will be executed, it’s really exciting how Virtual Reality can be incorporated with Digital Marketing.

Videos, Videos and more Videos

Effective Video Marketing Campaign

Image Source: Image Source: www.trans4mind.com/personal-development-videos/

Video marketing will definitely be a blast this 2017, as per Business2community, not only because it’s more engaging than the traditional text approach, it is proven that consumers would actually take more time checking out video marketing. A research conducted by WISTIA concludes that there is an increase possibility of purchase by 15-20% on those who were engaged with an effective video marketing. According to Brandnew.co 74% of all internet traffic in 2017 will be video.

Influencer Marketing

Effective Video Marketing Campaign

Image Source: thecodingbull.com/blog/what-is-influencer-marketing/

Influencer marketing has been around the block since 2014, but it has been increasingly popular, that everyone wants to be a Social Media Influencer. The key here is finding the right influencer for your niche and you can collaborate with them.

More Video Apps

Effective Video Marketing Campaign

Image Source: www.techcrunch.com/2013/12/19/showyou-5/

As you’ve noticed the birth of Snapchat and the rebirth of Instagram now with Instagram stories, both platforms are being used for advertisement and marketing.

Infotainment

Effective Video Marketing Campaign

Image Source: www.irishtimes.com/business/bedside-device-combines-access-to-medical-information-with-entertainment-options-1.1381732

Creating an infotainment will mean more work, conceptualizing a video that is both Informative and entertaining is definitely what the consumers are looking for. If they don’t find your videos entertaining or informative, then expect them to hit the x button.

Tips and Tricks

1. Set a budget and a concept layout

Effective Video Marketing Campaign

Image Source: blog.capterra.com/do-you-need-budgeting-software-3-signs-your-budget-has-outgrown-microsoft-excel/

According to Wizmotions If you want to expand by putting a budget for your video, make sure you have a detailed concept layout of your video so you can achieve your objective.

2. Short video content

Effective Video Marketing Campaign

Image Source: www.text100.com/2013/10/30/short-form-video/

Make it short and simple. Consumers can get bored if your video is lengthy and full of words, people has shorter attention span compared to other generation. Choose the right concept, the significant contents you’d like to emphasize to your viewers and make it as seamless as possible.

3. Personalize

Effective Video Marketing Campaign

Image Source: www.healthcomu.com/2016/03/10/how-to-utilize-personalization-in-health-care-marketing/

The only way to catch your viewers heart and convert it to a customer and a sale is to personalize your video, you need to make sure that your concept will definitely win your Niche’s heart. This also establishes rapport and makes your consumers feel that you are one with them.

4. Storytelling

Effective Video Marketing Campaign

Image Source: justdakhila.com/blog/trending/entertainment/the-art-of-storytelling/

This is not a new approach, but applying the story telling concept in a quirky way will definitely be a show stopper.

5. The CALL ACTION BUTTON

Effective Video Marketing Campaign

Image Source: designwebkit.com/web-and-trends/basic-elements-conversion-friendly-legal-website/

Mangomattermedia’s best advice is don’t forget to put your Call Action Button at least at the end of your video, this entices your viewers to be curious and hit that button which can convert them to a potential sale.

6. SEO

Effective Video Marketing Campaign

Image Source: www.artzstudio.com/2016/09/beginners-guide-search-engine-optimization-seo/

SEO optimization is crucial as well with your videos. The key is finding the right keywords for your title and description, to raise your Page Rank. We can never tell if there would be changes with the anticipated trends by 2017, but one thing we’re sure in creating an effective and impressive Video marketing, creativity and good planning is essential.

Web Design

Web Design Trends and Predictions for 2017

We are already at the digital age where almost everyone can connect to the Internet with ease. And for every site owner out there, taking note of this change would benefit them the most. That means opting their site to give it more impact, turn in more traffic and ultimately gain more profit. And aesthetics alone doesn’t cut it anymore.

Here are some of the upcoming web design trends this coming 2017.

Mobile Responsive

Web Design

Image Source: www.entrepreneur.com/article/226272

Today, most of the people surfing the internet would gladly use their mobile phones over their laptops or desktop units to do so. That’s simply another way of saying that a Responsive web design will the best option of anyone this coming year and most probably, in the coming future. In fact, a recent study shows that mobile online search uses will greatly overtake laptops and desktop internet use in 2017.

So whether you like or not, Responsive will be here to stay, for good. You can either take it and make your site applicable to mobile devices or ignore over half of your potential viewers in the coming future.

Video Marketing will be more crucial to Marketing

Web Design

Image Source: www.respondr.io/ecommerce-video-marketing-strategy/

2016 marked a huge change and turn-around of people using and engaging in visual content via social media. Most notable of it is the use of Facebook Video daily views that had increased from 1 billion to 8 billion views in the past year.

Video consumption will still continue to rise as people who prefer to learn more product best by video rather than reading a manual or speaking on a phone.

For companies aiming to reach this market, it is best that they start to invest in explainer videos or learn doing explainer videos from professional creators for their products and services.

Less Clicking More Scrolling

Web Design

Image Source: www.somewhatcreative.net/design/web-design-trends-predictions-for-2015/

With the increasing number of people shifting to mobile phone use, it’s only natural that the need for more scrolling pages will only grow. I can’t see why not, as it’s much easier to use, navigate and load pages that way. And in terms of mobile experience, this one rocks.

Flat Design

Web Design

Image Source: http://www.vandelaydesign.com/flat-web-design/

Gone are those unnecessarily artistic web designs that may have made everyone gasp in awe 3-5 years ago. What the users want now are more simplistic yet efficient web designs that are easier to use and navigate through. Flat web designs achieve this feat with ease.

This minimalistic approach is much more applicable to mobile users as they can easily browse through it with their smartphones. And because they’re simple, loading these pages won’t be a problem as well. Flat Design is already making its mark now – it will only grow more popular this coming year.

Typography will matter

Web Design

Image Source: www.creativecuriosity.com.au/blog/why-your-typography-doesnt-need-to-be-readable/

Though not exactly applicable when it was first introduced because of its high costs (type-kits were damn expensive back then). However, ever since Google Fonts showed up in the markets, for free, Typography web designs are making their way back into the trend flock again. A perfect blend of creative image and words makes this one a popular web design which would still be in 2017.

Less is More

Web Design

Image Source: www.quickanddirtytips.com/business-career/communication/in-communication-less-is-more

Web designs don’t need to be artistic, image filled to draw in viewers. Being too technical and making your site too complex to navigate through will make it much harder for you to get a decent traffic as well. What one needs to aim for now is to provide a basic, simplistic look for their site while not jeopardizing any of its efficiency.

“Simplicity at its best” – sites designed based on these ideals will likely get more exposure than one that isn’t. Keep it concise and straight to the point – don’t make your viewers run around in circles.

Afterword

Based on how the technology that we have today, it’s easy to predict which would be the hottest trend in the coming year. However, that still doesn’t mean that it would be a hundred percent correct, unless you climbed aboard a time machine and saw the future – that would be great then.

References:

What to Consider When Creating Responsive Design-Friendly Content

How to Craft an Effective E-commerce Video Marketing Strategy

Web design trends predictions for 2015

Flat Colors

Why your typography doesnt need to be readable

Less is more

digital marketing

Top 10 Digital Marketing Trends for 2017

The year 2016 is one hectic year in the digital marketing industry. There were a lot of changes, with Google releasing a new algorithm update every now and then and the shifting of marketing priorities to name a few. We have already left it behind, but that does not mean 2017 is going to give us some slack. This year, the competition will become even more fiercer as business owners and marketing experts are finally figuring out how they can properly execute their digital marketing strategies and where they should redouble their efforts.

Below are the things you should be looking out for when you’re planning your digital marketing campaigns for this year.

Mobile IS necessity

digital marketing

Image Source: ww.jori-poutanen.com/mobile-marketing-isnt-just-an-option-its-actually-a-necessity/

The phrase “opting for a mobile-friendly website” is something you have probably heard or read on articles back then. Now, mobile isn’t something that is highly recommended; it has became a venture that you should take. You need to put mobile on the forefront of your digital marketing campaign by opting for mobile-optimized content.

Google seems to have caught on to mobile optimization as they have put “mobile usability” as one of their webmaster tools. Statistics have also proven that mobile have also surpassed desktop in terms of number of usage. It also has the fastest growth compared to other digital marketing channels, garnering about 10% of the total budget alotted for digital marketing on various businesses.

If you haven’t opted for a mobile-specific approach, then it’s about time you do so. Pick up responsive web designing for your website, make your content mobile-friendly, and don’t forget to put out some mobile ads for your business as well.

Quality content is king

digital marketing

Image Source: www.contentoholic.com/how-to-use-targeted-content-marketing-for-real-results.html

Content has always seen its fair share of importance in digital marketing strategies. Now, we need to emphasize that even more. A research from B2B marketing shows that 93% of the B2B marketers employed content marketing strategies and almost half of them said that the campaigns on that field were successful. To have an effective content marketing strategy, you need to understand two things:

First, content marketing today prefers quality content over numbers. Your viewers don’t visit your website just so they can read your low-quality posts. They visit it for your highly quality content that will provide them with the information they need.

Second, the best thing that a low quality content can provide is an ineffective search engine optimization factor. At worst, it can even bring your online reputation down and damage your SEO.

Social Media Marketing will be one of the main focus

digital marketing

Image Source: www.marccx.com/social-media/what-is-social-media-marketing-and-why-should-you-care/

The social media platform has become an integral part of the digital marketing trend. Their contributions to increasing traffic, brand awareness and sales are clearly visible. For that reason, companies will be reallocating their marketing budgets to social media marketing.

Facebook ads and the new advertising option at Twitter are just some of the examples of utilizing your budget for social media. You can also share your content here, interact and engage with your viewers. For this year, it is vital that you focus on social media the most as it is the one that is making the biggest impact on digital marketing.

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Humanizing brands is a must

digital marketing

Image Source: www.shutterstock.com/video/clip-653218-stock-footage-international-business-people-interacting-in-a-meeting.html

Gone are the overly promotional messages that you automatically send out to your followers, whether they are your site followers or the ones on your social media account. What you want your viewers to picture your business is something that engages and interacts with them, not an answering machine. Businesses that are able to make their marketing approach as human as possible will quickly gain the trust of their viewers.

How can you do this? Simple – put your interactions with them first and sales second. Create a relationship between you and your viewers and always be on their good side. The perfect place for you to accomplish all that is on your social media platform, where you can directly connect with them.

Strategic Email Marketing

digital marketing

Image Source: www.createyournextcustomer.com/category/blog/email-marketing/

Email marketing back then was simply sending out promotional emails to every possible recipient you know of. Now, that kind of notion will only bear negative results on your business. Now, you need to invest more time and effort on email marketing for it to succeed.

The best way of going about this is to provide your recipients with relevant information that they want. You may also want to add more offers, like eBooks and other sort of effective lead magnets. Just like with content marketing, what matters is not the sheer number of mails you are dishing out, but rather the quality of each one that you are giving to your target audience.

Paid ads will be ventured even further

digital marketing

Image Source: www.digitalvidya.com/blog/which-is-better-paid-ads-or-free-ads/

Twenty-five percent – that’s the share allotted for digital marketing expenses by various businesses. And according to a statistics research by eMarketer, most of those will be spent on Facebook and other social media ads. These paid advertisements have been a very effective tool in drawing out target audiences and increasing the business’ brand awareness.

This year, that bar will rise even more as brands will try their best to make themselves more visible on social media.

SEO and SEM will still play vital roles

digital marketing

Image Source: www.verticalresponse.com/blog/category/seo-sem/

Search engine optimization will always remain as the backbone of your business. It’s what makes you visible on search engines like Google, Yahoo and Bing. With search engine marketing (SEM), you can bolster your visibility even further. This year may have focused around content marketing and social media, but nevertheless, SEO will still be a factor that you should not ignore.

Paired up with SEM, most of the online marketing budget goes to these two. That should be proof enough that these are still the core of your digital marketing campaigns.

Google+ for Local Optimisation

digital marketing

Image Source: www.seo-hacker.com/google-local-optimization/

SEO makes your website visible for everyone. However, it is Local SEO that will make it more visible for the people who are searching for it within your vicinity. In other words, Local SEO targets your local audience. And one of its main components is Google+.

Google+ is Google’s social media platform. Optimizing it will greatly help your Local SEO marketing campaigns as it will put you on Google’s radar for relevant local search.

Online videos will be a game changer

digital marketing

Image Source: www.business2community.com/video-marketing/the-rise-and-rise-of-online-video-01258668

The use of online videos as a marketing tool is already a proven fact. And this year, with the rising popularity of social media, using videos would greatly complement your social media marketing efforts. That is because it’s another way of interacting with your viewers. Linking them to Youtube, which is owned by Google, would be also be a great addition to your digital marketing strategies and will add value to your website.

As for engagement, Opsixty.com projects a more robust engagement in the use of video for engagement via Facebook Live.

SEO, content marketing and social media will get even more intertwined

digital marketing

Image Source: www.coolerinsights.com/2015/09/abcs-content-marketing-seo-social-media/

Search engine optimization and content marketing are two different ideas that Google has perfectly matched up together. When they decided that one of the main factors that can affect page ranking results will be based on the quality of content on the website, that was when these two met and got intertwined. They simply coexist with one another – SEO is useless when traffic redirected to the site has no content to see and quality content is useless if it won’t be seen by anybody because it lacks SEO.

And then social media entered the fray, greatly complementing the relationship of the two. With a great content marketing strategy, one can create high-quality content. Paired with SEO, this will be optimized to have the necessary keywords so that it’ll get indexed by Google for relevant search. And social media will act as a catalyst that will share this content to places, reaching a lot of people faster.

The only constant is change. That phrase defines digital marketing perfectly as it is a constantly evolving subject. And since you are tackling this subject, it is important that you keep a close eye on it so that you can easily adjust your marketing strategies whenever something happens.

References:

How to Use Targeted Content Marketing for Real Results

Stock footage international business people interacting in a meeting

Email Marketing

Google Local Optimization

Video Marketing

Social SEO Content Service

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Effective Video Marketing Campaign

Trends and Tips for An Effective Video Marketing Campaign

How Effective is Video Marketing? What are the trends and tips for an effective video marketing campaign?

“A video is worth 1.8 million words”

-according to Dr. James McQuivey  

And we also have the saying that goes “a picture is worth a thousand words.” However, there is more to video than a picture. While the picture brings still visual, the video can stimulate the eyes and the minds to be more participative in the storytelling. The motion and the emotion that it conveys can engage with the viewers. The success factor in attracting the attention of the viewers brings the notion of videos being a more viable marketing tool.

Videos are more possible to create now that decades ago. The innovative tools that it encourages more enthusiasts to experiment with videos create a stimulus of democratized, cultural phenomenon. The reason of it being a phenomenon is that many people can have more chances and opportunities to be more experimental in expressing things through videos. The first months of YouTube can be regarded as the advent of more possible and more cost-effective video marketing culture.

It would be far easier now for advocates to reach out and compel more people to be more aware on certain advocacies.

For businesses, particularly the small and medium enterprises and even individual professionals, the videos to attract clients and customers can possibly gain more views because of the tools and platforms that are readily available online.

Analytics and insights tools are better innovated, providing real-time information of views and demographics data of viewers in online video platforms. Hence, video views can be accurately measured and wouldn’t have to undergo probable statistical process of measuring views compared to television.

Because of the factor to be easily gauged, videos are more feasible to be used as tools for marketing.

On a study by StacksandStacks, it has published that videos have provided more promising results than other content platforms for marketing campaigns.  144% of their customers are more likely to engage in a buying decision compared to text-based content of promoting their products.

A well-planned video marketing campaign has more probability to be more successful in attracting audiences in this age where consumers have low attention span.

Online video advertising cloaked in emotional storytelling is deemed more effective in attracting viewers and driving conversion.

Social media platforms and network launched products and services pertaining to the augmentation of online video formats and by taking advantage of a growing user-base that consume videos more than contextual format.

Google and Apple’s advantage in video marketing is boosted due to the the proliferation of mobile phones. These tech titans along with Facebook and Twitter invested in improving their features by integrating video plug-ins in their applications.

Google has YouTube, while Facebook integrates Facebook video and Facebook live. Twitter, on the other hand, adds video feature aside from the Periscope platform. Marketers take part in the game of online video advertising where they gamble in more strategic ways on the video content to millions and billions of users.

1. Set Your Budget

How much should a business invest in video marketing?

Setting a budget is relevant as you for the number of videos to be produced periodically. If there is a plan for more videos to be released each week, each month or in a quarterly basis, then the right amount should be set aside.

Resource management is vital in creating a marketing blueprint which include video marketing.

2. Formulate a compelling story that would surely drive clicks and conversions

The most effective videos viewed by millions are able to entertain users and audience.

By setting a goal for your online video you start it by brainstorming creative ideas.

What content should be in the videos?

Who are the users of the video that will benefit from watching it?

3. Short video that is more engaging brings the PLUS.

GDays Mandaue 2014 from Opsixty on Vimeo.

A video’s optimal length, however, relies on what you want to accomplish. But short videos are more apt to attract engagement than longer duration videos.

Ideally, develop a script that’s short and fun. By creating an outline of the story to be turned into video format, your video can encapsulate everything that the consumers would find beneficial in augmenting their knowledge or entertaining that they provides the pulse for you to create more videos.

4. Create videos that are more interactive

Behavioral patterns of consumers are always shifting.  This poses a challenge for companies that are constantly striving to find innovative ways and more measurable means to connect with their audiences.

An innovative solution in video marketing is the interactive video, which allows for better interaction with the audience.

In an unedited video format, the ending should integrate a way to encourage engagement such as asking the viewers to leave comments or suggestions. The comment section, which is enabled in most videos in YouTube allow viewers, audience and, yes, subscribers to ask questions, leave comments and suggestions.

In another format where there is real-time interaction, viewers can be part of the video and would have the ability to receive real-time answers to queries thrown to the video producer.

5. Leave a persuasive yet genuine call to action

Utilize the few seconds at the end of your video to add your social media profiles and pages along with an enticing call to action button. You can integrate a clickable annotation on the video to enable your viewers to be taken to the landing page where they can leave their details.

Business website must include call to action button to direct to a landing page where you can persuade visits into leads. of course, we are hoping to turn into paying customers.

Creating a video for marketing campaign requires a great deal of strategic efforts but it is equally vital to keep up with the trends in the ever-evolving digital age.

Growth Hacking

Grow your business with Growth Hacking

With so much competition whether online or offline, growing your small business can be a huge struggle. This is the reason why a lot of startups love growth hacking – because beating a huge competition and converting their users into yours takes a lot of effort.

Exactly what is growth hacking and how does it help increase your small business’s market reach? Let’s take a look at the definition and the advantages that it can provide when it comes to growing your business.

What is Growth Hacking?

Growth Hacking

Image Source: www.smartondata.com

The term growth hacker was first mentioned by Sean Ellis back in 2010 when he started becoming frustrated about finding someone to replace him.

Sean has been helping out internet companies grow their user bases and he would set up systems, processes and mindsets that could still be maintained even if he left. Unfortunately, when he started looking for a replacement, he found out that the strategies that he used were not the ones that the usual marketers were used to.

Traditional marketers had skills that were not exactly what startups needed, especially during the earlier phases. Building and managing a marketing team was not yet necessary and neither was managing outside vendors or creating marketing plans that would help achieve corporate objectives. During these early phases, startups need someone who could help their company grow.

Needless to say, a growth hacker is not one who is better than a marketer. They are not a replacement nor do they have different jobs. As Sean Ellis perfectly defined, a growth hacker is a person whose true north is growth. Every decision made by this person is aimed towards the goal of sustainable growth.

Growth Hacking versus Marketing

Growth Hacking

Image Source: www.aaronbeashel.com

In the traditional sense, the product team and those who would look for new users for the products work separately. However, these two seemingly very different worlds have started colliding: coders are starting to learn how to provide excellent customer experience while the marketing people have to learn the more technical aspects of a product.

A lot of experts regard growth hackers as a cross between a marketer and a coder: someone who would constantly ask themselves how they could get more customers for their products. As an overview, growth hackers constantly drown themselves in A/B tests, landing pages, email deliverability, viral factor and Open Graphs.

The role of a growth hacker is most often employed by startup companies due to the lack of resources. But, it is predicted to infiltrate the marketing department, especially in Fortune 500 companies, in the years to come.

The Myths about Being a Growth Hacker

As it is a newly coined word, there have been a lot of myths as to what growth hacking really is. Let us try to debunk these myths one by one.

  • It requires one to know how to code.
Growth Hacking

Image Source: www.kode-blog.com

While we did mention that the role of coders and marketers have been slowly merging over the years, it is not to say that the one job has taken over the other. Knowing how to code is not a requirement but it certainly is a big plus especially since in the startup world, resources are limited.

Growth hackers can have a meeting with the front-end developer and the back-end developer and discuss with them the events in their site that he wants to keep track of: sign-ups, referrals, interactions and so on. He leaves the coding to the expert and, after a few weeks of implementation, he analyzes the data and comes up with a good funnel to increase the signup conversion rate. The front-end developer can tweak and make the signup copy more beautiful on the site to help further increase the rate.

Essentially, the entire team is responsible for hacking their business’s growth but it was the growth hacker, who had no coding background, who fueled it.

  • Growth hacking is off limits to traditional marketers.
Growth Hacking

Image Source: www.freshsupercool.com

Many people would think that the job a growth hacker and a marketer are different when they really are somehow the same.

What makes them different is that a growth hacker is really just focused on growth alone while a traditional marketer may have other roles to fulfill. What traditional marketers need to do is simply focus their efforts toward the growth of their business alone by implementing analytics to help them figure out how their audience behaves. Marketers are actually the strongest candidates when it comes to becoming a growth hacker – they simply have to strengthen their analytical and technical skills.

  • You will have to be unethical to be a growth hacker.
Growth Hacking

Image Source: www.careersingovernment.com

When you are extremely focused on achieving a certain goal (which is to grow your business), there are many situations where the decisions we make no longer satisfy the best interest of other people.

There has been bad light towards growth hacking due to some unethical practices made by other businesses but here’s the thing: as long as you are building harmless features in your products or services and are getting it to the public through various distribution channels, there is no harm to it. It is simply being smart instead of unethical.

What a Growth Hacker Really Is

1. Growth hackers love analytics.

Growth Hacking

Image Source: www.neilpatel.com

Analytics is considered the lifeblood of a growth hacker as it is where most, if not all, of their decisions are based from. How do they use these data to figure out how to grow their business?

  • Analytics show the real thing. Is the new feature in your product or website giving decent return on investment? Did the users really use it? Did it help increase conversion and sales? Did it drive away people away from the website?
  • Analytics help figure out what to focus on. Implementing systems with tracking on your products and services or in certain pages in your website, you find out how effective the entire process really is – or not. Your team is able to find out which features in the site you could focus your efforts on so that you can improve it even more.
  • Analytics show what the future holds. It is difficult to predict the future. A lot of companies right now make guesses about their competitors, the market and their audience but with no clear data to backup such assumptions. However, the charts will show where the line is going towards and this makes figuring out what could most likely happen in the future much easier.

2. They are also right-brained.

Growth Hacking

Image Source: www.imgur.pro

Although growth hackers love analytics, it must never be forgotten that they are actually right-brained people. What does this mean? These people do not necessarily follow through a guide or an outline full of procedures or they would have been better off as a manager.

Instead, these people think outside of the box and come up with new procedures and ways to achieve their goals, even if these techniques are unheard of or are way beyond the norm. It is their curiosity that pushes them forward and they try out things without fear, even if they are deemed stupid or dumb by the majority.

3. They are obsessive with results.

Growth Hacking

Image Source: www.memegenerator.net

A successful strategy does not necessarily mean that it would remain that way for a long time. They can leverage existing sites and technologies to propel the business forward but it will have a finite lifetime. In addition, they will have to try five, ten, twenty different things but find out that it is actually the 100th tactic that will work on their business.

Growth hackers also keep in mind that one major breakthrough will help them win the game – that will be close to an impossible feat to pull off. Instead, it is the small successes, the wins during the skirmishes, which will help them kill their competition. After all, slow and steady wins the race.

Examples of Successful Growth Hacking Strategies

Growth Hacking

Image Source: www.dropbox.com, www.airbnb.com

Still confused about growth hacking? Here are some real life examples in which ethical growth hacking strategies were used to grow a business:

A brilliantly thought-of growth hack is that of Dropbox. How do you get more people to use Dropbox? Sean Ellis decided that the best way to do it would be to give incentives to people if they share the service with friends and followers. Once other people sign up through them, they get extra free storage in exchange.

AirBnB is also considered as the poster child of growth hacking and for good reason. While the idea of having spare bedrooms rented out to strangers was great, convincing people to use their technology instead of what was already available was difficult.

To do this, they made use of the existing technology, Craigslist, to help increase their user base. AirBnB gave users an option to post their listings in Craigslist thus providing inbound links to the user’s listing and AirBnB itself. Craiglist has fixed this vulnerability and AirBnB has since removed that feature but they did get a lot of user to switch to them because of that impressive hack.

The secret to implementing a successful strategy is to figure out where potential users are gathering online and come up with a creative, and ideally automated, way to reach them. The free attraction strategy clearly works so figure out what value you can provide to your customers because they can attract a following both online and offline.

Dodocase, a company that provides those beautiful iPad cases, started out by handing postcards that contain coupon codes to people who were waiting in line for the first edition iPad in the Apple stores at major cities. They simply spent $500 on marketing and provided commissions to the people they hired over Craigslist.

Learning How to Hack Your Business’s Growth

A lot of small businesses and startups online are already learning several growth hacking strategies that they can use to their advantage. It does not necessarily take an extremely technical person or someone with a marketing degree to do it.

Take blogs for example. Aside from their social media followers, one of a blog’s biggest digital assets is their email list. But, how does a blog convince people to give them personal information such as their email addresses? The answer is quite simple: provide them with an incentive to sign up such as an email course, bonus content, a video or access to an exclusive social media group.

By employing such a strategy, blog owners are able to increase their audience exponentially – and they can do so by automating the entire process, too. In addition, the people who have signed up to join their list are guaranteed to be genuinely interested in what the blog has to offer and they will even be more interested should you give them more similar content. Building an email list makes selling products or services in the future much easier.

Growth hacking strategies usually differ from business to business but if you try to learn from the experts, you will soon figure out that these hackers actually follow through a common funnel.

  • Get visitors.
Growth Hacking

Image Source: www.standrews.ccsdschools.com

A lot of newbies would think that getting a visitor to visit your site is a measure of success. It is actually just the start of the entire process. You simply cannot rely on a one-time thing; you need to convert them into loyal followers by putting them on the email list, making them a member of the site or having them purchase something.

  • Activate members.
Growth Hacking

Image Source: www.strikezonearena.com

Turning members into actual users is even harder. You cannot keep them as passive members for long because then it would be a waste of your resources. Figuring out how to make them use your products or services, and a regular one at that, is the next big step.

  • Retain users.
Growth Hacking

Image Source: www.promembershipsite.com

Keeping your user base loyal is yet another huge undertaking for a growth hacker and they constantly need to come up with new tactics and innovations that will help make these current users remain loyal to the business.

It can take a while to figure out what your audience really wants but as long as you are laser-focused on your business goals, it should not be long to find out a growth hacking strategy that will bring success to your small business.

Top Digital Marketing Strategies

Top Digital Marketing Strategies for 2016

Marketing for online businesses has gone through a lot of transformation in the recent years.

Many business owners have already realized how important internet marketing is which is why they are no longer hesitant about employing any and every digital marketing strategy that come their way.


Want to know the trends in digital marketing are?

Check out below how your business can stay on top of the game and get ahead of your competition this 2016:

User Experience

Top Digital Marketing Strategies

Image Source: www.agitraining.com

The biggest and perhaps also the most important internet marketing strategy to implement for your business this 2016 surprisingly does not depend on outside forces but in something that you can control – which is a big plus.

Customers are now all about getting the best and most memorable experience with a brand. Getting a small glitch in their overall experience is often enough to discourage them to stay loyal with a company.

User experience for online businesses start with the first point of contact: a website that loads up after a few seconds more will most likely end up losing potential customers. Business owners should also start investing in improving other parts of their website including small details such as navigation, menu and other clickable items.

It is important that online websites provide all the necessary information that both existing and future customers will need. Smooth navigation and easy transaction are also important aspects in a website.


Relationship Marketing

Top Digital Marketing Strategies

Image Source: www.marketing91.com

An estimate 2 billion consumers from all over the world is expected to be owners of smart phones by 2016. Online business owners see this as an opportunity to always stay connected with their customers whenever and wherever they are.

In 2016, relationship marketing is no longer about creating short-term engagement with customers. Instead, businesses invest more in order to create longer and more meaningful relationships with existing and future customers.

Creating loyalty among their fan base helps in producing organic advertisements in the form of word-of-mouth promotion and, eventually, more sales.

For huge brands, increasing customer engagement is usually done via social media and mobile apps.

Krispy Kreme, for example, has a Red Light App which allows their customers to find their nearest store and get notifications on their smart phones whenever a fresh batch of donuts become available. This has given the company almost a seven percent increase in sales after the app launched.


Digital Assets

Top Digital Marketing Strategies

Image Source: www.blog.kaspersky.com

For online businesses, the biggest and most important digital asset is the website. Websites are the only ones that you get the most control of; something which Facebook, Twitter, Instagram, Pinterest or even Google have no control of.

When it comes to implementing any digital marketing strategy, it is important for business owners to always keep in mind that anything that they do should be aimed at boosting and improving their digital assets.

This includes taking control of one’s search engine results pages which should only contain important links such as those of your website’s, blog’s and social media profile’s. Doing so will help reduce the possibility of seeing negative reviews that may only be libelous and derogatory in nature.


Search Engine

Top Digital Marketing Strategies

Image Source: www.steps-to-make-your-own-website.com

The biggest problem for digital marketing strategists is that it becomes extremely hard to compete against big companies for top keywords. Imagine how many thousands of brands you will have to compete against the keywords ‘hotel’ and ‘restaurant’, for example.

These days, a successful internet marketing strategy is all about placing your website at the top rank for keyword phrases that are still relevant to your niche. So, instead of using ‘hotel’ in your search engine optimization efforts, the trick is to going for long-tail keyword phrases, turning it to ‘top hotels in Hanoi Vietnam’.

Even top digital marketers such as Jeff Bullas can attest to the effectiveness of this strategy.

In his search engine asset, he ranks both first and second for the keywords ‘social media facts’ – and that is compared to more than 200 million results!

This position alone has helped him bring more than 30,000 visitors to his website every month. Organic search rankings can indeed be very effective when the right strategies are followed.


Social Media

Top Digital Marketing Strategies

Image Source: www.socialmediaclub.org

No matter how awesome you are at producing informational and share-worthy content, it is nearly useless when no one gets to read it.

Another digital asset that you can put to good use for your business this 2016 is social media. Despite not being able to get a hundred percent control over how many people sees your posts, it cannot be denied that social media is still an effective medium in spreading word about your brand and your content.

It does take months and even years to grow a community on social media. However, when you do create a loyal and engaged tribe, you can be sure that you have an awesome crowd to help distribute word about your brand.

Big businesses such as Red Bull and Coca-Cola have now used a publisher mindset in order to build their following, reach and engagement in an organic manner.


Content

Top Digital Marketing Strategies

Image Source: www.altushost.com

Nearly every year, content marketing makes it to the top of the list of digital marketing strategies to implement and 2016 is no exception. Among all digital marketing activities, content marketing has been viewed as one with the greatest commercial impact this year.

As a brand and business owner, content through blogs, website content and social media is extremely important in helping people become informed and educated about your products and services and other topics revolving around the niche.

Coming up with an effective content marketing strategy is all about putting yourself in the shoes of your target audience and making sure that your articles, videos and images are something that they can easily relate to.

Content also encompasses all type of online multimedia. It is not just about creating share-worthy articles but also images, videos and infographics.


Marketing Automation

Top Digital Marketing Strategies

Image Source: www.blog.wigzo.com

You have probably only heard of this term today but marketing automation is not something new.

In fact, it has already become a $5.5 billion industry as more and more people start to understand its importance and the convenience it brings to many businesses.

Marketing automation is all about automating a part of the marketing process, if not all of it. This means automating and scheduling emails, social media, content publishing as well as segmenting contacts and so on.

Because a business is able to automate certain processes, it is able to scale itself at a cost-effective manner without having to spend as much money and time on resources compared to if things were done manually.

Many huge businesses have been able to attest to the effectiveness of automating their marketing processes and are able to grow, reach and even exceed most of their business goals with minimal effort.


Crowdsourcing

Top Digital Marketing Strategies

Image Source: www.businessnewsdaily.com

Here’s the thing. Creating great content for your brand is an awesome endeavor. But, it can also be really costly in terms of time, money and resources.

So, what’s a company to do? Crowd source content, of course!

If you look at the brand Go Pro, for example, they rarely make their own content. In fact, most of their videos were submitted by users who have created great videos through their own efforts without expecting the company to pay them. Many times, recognition from a brand is all fans need to keep creating great content that their favorite companies can use.

In January 2015, the top game franchise in YouTube was surprisingly Minecraft – and this happened even though the company has not spent a single cent on traditional advertising. To give you an even better look at how successful they are at crowdsourcing, about 96.6 percent of the top 20 gaming videos in YouTube were all made by fans and 41 percent of these were on Minecraft.

As long as you keep your customers happy and satisfied through your service or product, you can easily enjoy free content from them even without you asking them to do so.


Paid Advertising

Top Digital Marketing Strategies

Image Source: www.caro-nline.com

Social media may be a top internet marketing strategy that you want to focus on this year but it certainly does not mean that it does not expect anything in return.

Competition has become extremely tight these days, even on social media, and platform engineers continue to tweak and modify their algorithm making it hard for business owners to reach even more than two percent of their fan base organically.

However, many digital marketing strategists have also found a huge disadvantage in going for social media advertisements compared to traditional ones. The biggest reason for it is that they are extremely cheap considering how targeted the audience can be.

Because of this, it is obvious that the increase in demand also means an increase in the pricing.

Despite this, it is already pretty clear that paid advertising in social media and perhaps in other forms in the internet will become huge in the coming months.

Companies will have to prepare themselves and expect to shell out some amount of money in order to get their brand names out there.


Ad Blockers and Native Advertising

Top Digital Marketing Strategies

Image Source: www.techbleach.com

No one likes seeing those annoying pop-ups and advertisements because they ruin the ‘natural feel’ of navigating a website.

However, in the recent years, the use of ad blockers has become widespread among browsers and operating systems.

Ad blockers are obviously an internet marketer’s biggest nightmare and the only digital marketing strategy to get around it is to embrace native advertising.

As the name suggests, native ads look, read and feel very much like it is a non-promotional content so that it is not banned by ad blockers. In addition, native ads are much friendlier in the eyes of a consumer who does not like it when brands shove their products and services into their faces.


Mobile versus Desktop Traffic

Top Digital Marketing Strategies

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Mobile used to be considered a second screen but it seems that the tide has changed.

With an expected 2 billion smart phone owners this year, it is pretty obvious why mobile is starting to become the screen of choice for most online consumers. It is cheap, convenient and can pretty much do most things that desktop units can.

Business owners, therefore, have to take advantage of this shift in screen and make sure that their websites are responsive or come with a mobile version.

This not only means that a faster loading time is even more advantageous, it also means that your website should:

  • Be able to capture email leads through mobile
  • Be easily read, viewed and navigated around
  • Has an interface that does not require a lot of finger tapping

Optimization for Digital Assistants

Top Digital Marketing Strategies

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Let’s all admit it: we are getting lazier and lazier every day. Even the simple act of doing an online search with our hands has become a tiresome chore – thus the popularity of digital assistants.

We cannot get away with it so the only way an online business can ride the wave of a trend and make sure that they do not get left out is to embrace it.

An integral part in your internet marketing strategy is to make sure that your sites are optimized for digital assistants to easily find it.

You certainly do not want Siri, Cortana or Alexa to get left out.


Growth of Virtual Reality, Wearable Technology and Internet of Things (IoT)

Top Digital Marketing Strategies

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Nothing else is more exciting than seeing technology present in your watches, sunglasses or even your ref magnet. How convenient can things get in the future? According to Hubspot, wearables will get an adoption rate at 28 percent in 2016 – and that is huge.

Earlier this year, Oculus Rift has also made its way into the market and technology giants such as Google and Facebook are already starting to invest their resources on virtual reality.

What does these things all mean to the digital marketer?

This means that you should provide more data for every move that your target audience makes. In the coming months, it will become more and more important how people think when they are on the Internet.