Nothing else tells your audience more about your business and your website than your content.
It is all the important information found in your website. And depending on how you provide it, your content can have contrasting results when it comes to drawing traffic. Putting it simply, bad content gets ignored and great content gets attended. And making great content is what we call content marketing.
Content marketing is a digital marketing strategy where you provide resourceful information to your viewers in order to make them do something. These pieces of information can be a video tutorial, an infographic (which by the way, are selling like hotcakes as of the moment) or articles that will give the viewers all the answers to their questions. When done right, it can lead to more brand exposure, viewer engagement and most importantly, sales.
Here are various ways as to how you can create great content and have it complement your website and the business as a whole.
A blog is a separate section in your site or an entirely different platform affiliated with your main website that provides your audience with constant information regarding your business. Once created, this is where you are going to post new updates on your services, facts and trivias about your niche, etc. Creating a blog is a good way to keep the site fresh with new content and it also works great with blog search engines, as you can get ranked by them as well.
Do you know the difference between a post made by a no-name blogger in the SEO industry and a post made by Danny Sullivan? Authority. Compared to someone who you can simply refer as one of the many guys out there who loves and practices SEO, the words of one Danny Sullivan has power and credibility behind it. That is because he knows what he’s saying, he’s confident about it and he has the experience to back it up.
Those are the bases of authoritative writing. Authoritative articles can draw in a lot of traffic because people regard those articles as very important bits of information that they can learn something from and apply it to certain situations. The writers of this kind of article knows word-for-word what they are writing, and they have the confidence to stand by it.
If you want to do authoritative writing, then you need to know your industry like the back of your hand. Find out the latest trends, give out your insights on the latest happenings or make a DIY post for instance. As one of the methods for content marketing, it’s a very good way to gain viewers as well as linkbacks to your site.
Content under this type are those that other people would want to linkback to. They may link back to it so they can make a reference or they simply want to share it to others because it’s very informative. The difference between these kind of posts from the aforementioned others is that it can talk about anything, so long as it’s informative. It can be for a certain industry or for a certain well known personality and the like – the point is that it drives traffic into your site.
Online press releases are like reports on the latest happenings posted on the internet. In your case, it’s the latest happenings on your business posted on your site. By optimizing them, you can maximize its visibility, enabling Google to index them and drawing visitors from relevant niches to it as well.
In making great content, all you need to do is to create an article that can urge your viewers into doing something you want them to do (i.e Like, Share, +1 and more). But, by optimizing it for your selected keywords, you’re making your content more visible by getting it indexed by Google.
Hiring a Content Marketing Company
Seeking the help of professionals is the way to go for content marketing. They can provide consultation services and advise you on the best course of action that you need to take to succeed in this particular marketing campaign. They can teach you all you need to know and if you want, they can also produce those unique content that your business needs. Compared to doing it yourself, these firms should be able to perfectly blend in great content with SEO, resulting in a content-rich and a well optimized website.